Google analytics 4 dashboard showing revenue zero 0

 

Is your Google analytics 4 (GA4) dashboard showing revenue zero (0)? Then there might be chances of mis-configuration and wrong value passing in ‘purchase’ eCommerce events.

Below are the three main reasons which may display Google Analytics 4 dashboard revenue zero, please make sure you are passing right values and did the right configuration as below.

1. Currency field must pass correct value example: currency: "USD" for United state and “INR” for INDIA as string value in quotes.

2. Value field must pass correct value example: value: 25.42, this should be the total of all items price excluding tax. Must be integer or decimal (Not string value, do not pass in quotes) See below screenshot.

3. Open google tag manager dashboard and edit ‘Purchase’ tag and event. Once you open in edit mode you should see a checkbox option Ecommerce: [] Send Ecommerce Data. That checkbox must be checked and click on the save button. See below screenshot. 

Once you have done all these changes just do some testing in debug mode and publish this version.

I hope this may fix your GA4 revenue issue. Once you place an order, it may take a minimum 24 hours to reflect on the GA4 dashboard so better to validate that next day.